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Keyword Relevancy
One area that you will want to pay careful
attention to is "KEYWORD RELEVANCY". What this means is that your
KEYWORDS must be RELEVANT to your TITLE. They must also be relevant to
the contents of your page. In other words if your TITLE is "Townsend
Real Estate", and included in your KEYWORDS is "Search engines,
X-rated, Computers, etc...", Your site may be rejected.
The reason some people do this is that
there are some KEYWORDS that are used more often than others, similar
to the ones listed above. Even though they have no "relevance" to the
material in the website, these people hope that by using KEYWORDS that
are frequently used, they can increase the responses to their website.
Search Engines DO reject some pages and
you may get only one chance to "make your case" with any given search
engine, so you had better make your submission count! Search engines
are getting smarter by the day and some of them are "overseen" by
humans who will check your site carefully for "keyword relevancy"...
therefore you MUST make sure that your Keywords match the overall
substance of your site.
Pick words that you feel others would
use if they were looking for your service or product. Get "online" and
search (using your keywords) the search engines for the sites that
come up in the Top Ten, and be sure to keep careful notes as to the
results. Later I will show you how to use your competition's web pages
as a tool to build yourself a "better" page.
When you submit your website to the
search engines, remember to use your best and most relevant KEYWORDS
first. Use the next most relevant second, and so on down the line.
Also remember what we have told you about keyword relevancy. Your
KEYWORDS must be relevant to your TITLE, as well as your body of text
in the website.
Another concept you must learn is
"Keyword Density". This is the number of times your "keyword(s)"
appear in relation to the other words on your web page. For example,
if your page only had one word of text, say... "Bows", the keyword
density would be 100%. If on the other hand the only text on your page
was "Native American Bows and Arrows" Then the Keyword Density of
"Bows" would be 25% because each word on the page represents 1/4th of
the entire text, or 25% (SE's ignore common words such as "the", "at",
"of", etc.) Theoretically, the page that said only "Bows" versus the
"Native American Bows and Arrows" page would be given a higher
rating
due to a higher KEYWORD DENSITY.
Although this is an extremely simple
example, it presents the idea we are trying to get across. The more
times your KEYWORDS appear in the opening page of your website, in
relation to the total number of words on the page, the higher your
KEYWORD RELEVANCY will be.
When designing your web site, be aware
that "keyword density" can play a MAJOR factor in regards to how high
your page is listed by the search engines. You may want to develop
"entry pages" to your web site that are ethically and acceptably
"loaded" with a high density of carefully selected and assembled
"keywords"... then use these "entry pages" as an entrance to your
other pages containing the rest of the information you want your site
visitor to access.
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